Agilent Technologies, Inc. Marketing Communication Specialist in Melbourne, Australia
This marcom position provides an outstanding opportunity for a highly motivated individual looking to grow through exposure to a wide range of variety of marcom disciplines, technologies and marketing situations. This position is responsible for developing a thoughtful and impactful design and development of marketing campaigns to engage Agilent customers to the desired action. This requires transforming a defined business and marketing strategy into a structured marketing campaign to facilitate awareness, generated leads and ultimately develop long-term loyalty within our customer base. Position involves both strategy development and tactical implementation built on a thorough understanding of the business and marketing situation and objectives
Responsibilities for this position include but are not limited to the following:
Develops a nurturing campaign design to support the marketing objective providing guidance on the appropriate tactics and communication flow for results based on in-depth knowledge of marketing communication and customer engagement.
Manages tactical development working with internal or external creative agency partners ensuring adherence to brand standards.
Monitors competitive marketing campaigns and market/consumer marketing trends to bring forward new approaches.
Analyzes campaign results - short and long term- to determine effectiveness and make required adjustments to ensure objectives are achieved.
Works effectively and collaborates across regions and functions to determine regional requirements - customer and channel- for appropriate design and execution of campaign.
Adheres to corporate standards, including the corporate identity design system, writing style guidelines, and others as applicable.
This position can be located in Mulgrave, Victoria, Australia.. Relocation assistance is not available.
Bachelors Degree (or equivalent) in Marketing, Advertising or a related field and at least 5 years of marketing communications experience, with demonstrated contributions in direct marketing and interactive mediums.
In this highly visible role, well developed project management skills, and deep understanding of marcom strategy development and tactics are critical.
Experience developing and measuring effectiveness of integrated marcom programs
Outstanding written and verbal communication skills
Ability to work as part of a virtual global team and organization
Ability to identify creative solutions for complex issues
Superb organizational skills
Ability to give clear, concise and constructive feedback to both internal and external resources
Excellent ability to manage multiple projects that are deadline oriented, handle interruptions, and to be flexible with changing tasks
Technical business-to-business experience, international experience, and a blend of corporate and agency experience are desired.
Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
Date Posted: 27/Jul/17
Job Title: Marketing Communication Specialist
Business: Agilent CrossLab Group
Job Category: Marketing
Job Sub-Category: Marcom
Region: Asia Pacific
Country or Area: Australia
Shift: Day Job
Job Type: Experienced
Travel Required: No
Duration (Temp Positions Only): 10-12 months
HR Country Location: United States
HR Town/City Location: Wilmington