Marriott Digital Specialist in New South Wales, Australia
Marriott International is the world's leading global hospitality company, with more brands, more hotels and more opportunities for associates to grow and succeed. With 5,700 properties, you'll find us in your neighbourhood and in more than 110 countries across the globe. Learn about our 30 hotel brands at www.marriott.com/marriott-brands.mi . Where will your journey take you?
The Digital Field Marketing team at Marriott International, is currently looking for a Digital Specialist to join their award winning team.
This position will be responsible for the execution of key digital initiatives across an assigned portfolio of hotels. The role has a primary objective of achieving direct sales-related KPIs through company-owned websites via the full spectrum of digital channels on property, cluster, regional and continent-wide levels. The role is also tasked with a secondary objective of managing and optimizing third party/OTA performance.
This role would suit a digital agency Account Executive looking for a move client-side or a hospitality marketer with a couple of years' experience who's keen to pursue a career with the world's largest hotel operator.
The position reports directly into the Director, Digital Field Marketing ANZ and Pacific Region.
SCOPE OF CORE SERVICES
Manage a portfolio of selected properties within the Pacific region.
Coordinate with hotel sales and marketing teams and agencies to implement digital marketing tactics across the assigned portfolio.
Create landing pages to support segmented marketing campaigns to reinforce hotel USPs and execute plan to drive share from specific target / niche markets.
Launch tactical destination and hotel-specific marketing campaigns.
Ensure alignment with divisional activity and that promotional components are optimized across the assigned portfolio.
Manage PPC, display, paid social and performance channels.
Manage of SEO, ownership of official social media accounts and digital local marketing presence (Google My Business, Bing Places for Business etc).
Manage property-specific content, including photography and video, across all consumer-facing systems, including individual property sites, parent brand sites and destination sites.
Management of brand website content, ensuring consistency for each hotel with its relevant brand.
Implement and manage key digital platforms (restaurants / meetings / spa, etc.) and develop best practices to achieve increased presence and incremental revenue for hotels in portfolio.
Activate owned marketing channels to maximize campaign reach and impact (brand sites, email marketing, special offer pages, etc.) in order to drive room and ancillary revenue streams for hotels
Test campaign messaging and creative to determine relevancy across segments and to optimize conversion and overall performance.
Provide guidance on individual hotels' use of social media and assist with implementation when required.
Management of third party site / OTA content and performance.
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
The individual must be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:
Education:College and/or graduate degree
BS required, preferably in Communications, Marketing or Business
Strong understanding of the digital environment as a distribution and marketing / engagement channel
Experience with digital marketing / direct response campaigns with external web agency
Experience working with external agencies (e.g. media, creative)
Excellent communication skills; Demonstrated poise, tact and diplomacy
Organized, detail-oriented and deadline-sensitive
Strong customer service orientation essential; Takes initiative, anticipates needs
Digitally fluent and fast-learner. Knowledge of basic HTML, Omniture and Google Analytics a plus.
2 years digital marketing experience, preferably with agency or hospitality/travel background
Experience in a matrix organization is a plus
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
Job: Sales and Marketing
Organization: Sheraton Hotels & Resorts
Location: AUS-New South Wales
Requisition ID: 1700220Z