Lenovo Commercial Marketing Specialist in Sydney, Australia
Lenovo is seeking a highly motivated and passionate Marketing Specialist to play a critical role in supporting the B2B Marketing Managers. This exciting role exists for a creative, innovative and enthusiastic marketing professional, who is looking for a role to develop their career. The successful candidate will have an integral role to play in the marketing team. You will create, implement and report on marketing campaigns that maximise lead generation.
An integral part of a fast moving and innovative marketing team, where assisting team members and sharing information are inherent in daily activities your eagerness to grow, organisational capability and attention to detail will be key success factors.
Your responsibilities will include:
Co-ordination of localisation of Global and AP assets
diverse campaign planning and coordination
advertising and promotion execution
budget administration and stewardship of internal tools and processes
development of online and offline marketing materials
internal and external stakeholder management including external agencies
planning and coordination of events
performance and budget reporting
compliance and policy adherence for campaigns with alliance partners
To be successful you will have a proven track record of implementing marketing campaigns coupled with well developed communication and interpersonal skills. A relevant marketing qualification and demonstrated administrative skills. Essential is your strong ability to meet tight deadlines while juggling multiple tasks. Experience with marketing automation platforms (Eloqua) and CRM tools (SFDC) is a must.
This role has responsibility for supporting the Enterprise and SMB marketing and communication activity which supports driving revenue through new sales and retention activity, and developing the Lenovo brand.
You will work with stakeholders and peers across marketing, sales channels, product management, and partners to enable success.
You will be responsible for executing overall go-to-market campaigns for key vertical segments and executing B2B marketing campaigns to generate marketing qualified sales leads. This position will require the development of marketing campaigns for Lenovo’s suite of hardware and services solutions including our award winning Think PC products to generate and nurture outbound and inbound leads.
Demand generation campaigns include email, direct mail, collateral, website, SEO, social marketing, events, blogs, display advertising, and more. You will have a major impact on the growth of Lenovo and the success of the ANZ Commercial sales force.
Experience building integrated online campaigns.
Knowledge of best practices in B2B demand generation, marketing automation and lead nurturing
Knowledge and experience with segmenting customers with RAD differentiated marketing plans and strategies
Budget management required.
Knowledge and experience with Marketing Automation Platforms and CRM Tools
Strong sense of ownership and the ability to work cross-functional & internationally
Deep technical skills are not required but an affinity to and passion for technology is essential
Knowledge of PC plus enterprise server and storage market required
Strong verbal and written communication skills
Organised, used to working under pressure and tight timelines
Experience in supporting a marketing function within a software/hardware vendor
Exceptional attention to detail
Excellent written and verbal communication skills, with the ability to present to senior management
Strong teamwork, and interpersonal skills and the ability to deal with both internal and external customers.
Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time.
Strong analytical and quantitative capability to determine program effectiveness, ROI, etc.
Good knowledge of PC technology and associated market trends.
Excellent communication skills
Ability to work in a time sensitive environment
Ability to build effective working relationships with Sales Managers
Problem solving and “Out of the Box” thinking
Intermediate to Advanced MS Office Skills (particularly Excel and Powerpoint)
Marketing Diploma or Bachelor degree
Passionate, motivated, team player.
Occasional working from home supported
Domestic travel opportunities
Job ID #: 55868
Position Title: Commercial Marketing Specialist
Functional Area: Marketing
Facility: Corporate Office
Relocation Provided: No
Education Required: Bachelors Degree
Experience Required: 3 - 5 Years
Travel Percent: 5