Microsoft Corporation Dynamics Business Group Leader - Microsoft Australia in Sydney, Australia

The Dynamics Subsidiary Business Group Lead (BG Lead) is responsible for orchestrating the execution of the go-to-market plan across the subsidiary (marketing, sales, partner, evangelism and services) to exceed targets. An important aspect of the role is having business decision maker audience insight, including understanding audience segmentation, attitudes and purchase behaviors. Based on these insights, the BG Lead is responsible to build local relevant customer offers and co-marketing partnerships at the same time integrating into the sales motions. They are the voice of the business applications proposition to customers, partners and the market.

The BG Lead is responsible for optimizing the multi-year potential of the local market for business applications by providing overall business leadership to the subsidiary’s fiscal year plan. This includes revenue, scorecard, share dashboard accountabilities and goals, as well as playing a leadership role within the subsidiary participating in extended leadership meetings. The BG Lead also participates in planning and governance processes, provides data and business insights to support and drive effective prioritization and decision making to achieve the business group’s goals.

The BG Lead is expected to have a deep understanding of business applications supporting industry and horizontal scenarios, go-to-market strategies across enterprise and the small and mid-size business segment, competitive landscape, local business opportunity and insights on the local market and/or area. The BG Lead is the spokesperson externally and internally for their solution portfolio. And lastly, the BG Lead is on point for reporting back to corporate leadership teams on the success metrics and business insight as part of the rhythm of the business process.

The Impact You’ll Be Making

Integrated Planning: 25% of time

• Understand business decision maker audience, including audience segmentation, their attitudes and purchase behaviors

• Develop and evangelize internally Microsoft’s business applications strategy

• Drive execution of product roadmap and product launches

• Engage with sales in account and territory planning to ensure opportunities are identified in plans

• Develop competitive tactics to drive target market share gains

• Influence and orchestrate, across segments, across disciplines (i.e. sales, marketing, services, partners) and between the geography and corporate

• Determine a common set of key performance indicators for marketing activities in collaboration with other teams (i.e. segment marketing, central marketing organization, other business groups)

• Ensure the business applications strategy is represented in subsidiary plans to drive growth and share

Business Insight & Rhythm of the Business: 30% of time

• Track scorecard measures and key performance indicators for rhythm of the business and put in place correction of errors

• Lead preparation for business reviews and connection meetings for business applications and present as appropriate

• Participate in connection meetings with corporate stakeholders to share learnings and current state of the business

Product/Solution Evangelism: 30% of time

• Maintain product knowledge and be the voice of the business applications proposition to customers, partners and the market

• Provide relevant content, such as customer benefits, customer stories, competitive differentiators and value of the product roadmap supporting all subsidiary marketing activities, including those owned by other teams

• Partner with segment teams to drive customer and partner readiness and product evangelism

• Approve campaign/program business plan and campaign investment decisions for business applications marketing activities

Program/Campaign Execution: 15% of time

• Actively engage across key stakeholders supporting a “One Microsoft” approach to execute programs/campaigns/product launch activities

• Be the voice of the field by ensuring timely updates and feedback to corporate on product marketing and campaign execution in subsidiary/area

• Leverage corporate and local business intelligence for reporting and analysis of performance to local and corporate leadership teams

• Proactively manage marketing budgets to ensure campaigns are optimized for improved business performance

• Review, monitor and adjust strategies and action plans to accelerate market share against prioritized competitors

• Share best practices with corporate and peers to benefit the broader Microsoft community

Who We Are Looking For


• 10 years of experience of end-to-end business leadership experience, preferably in business applications/cloud with a consultative selling approach

• 5+ years of people management experience with customer/partner facing professionals

Education: Requires a Bachelor’s Degree in Business, Marketing or Computer Science. MBA preferred.

Skills & Knowledge:

• Broad strategic management vision

• Deep customer focus and understanding

• Ability to analyze data and derive business insight to make better informed decisions

• Understanding business decision maker audience and industry and product marketing within a consultative/solution selling model

• Ability to influence and drive results

• Cross-group collaboration and orchestration

• Evangelist and subject matter expert for business applications/cloud

• Excellent communicator

What Joining the Microsoft Team Means

Microsoft is delivering the next generation of intelligent business applications that enables organizations to grow, evolve and transform to meet the needs of its customers and capture new opportunities. This is a pivotal role in Microsoft’s ability to deliver intelligent business applications helping customers realize their digital transformation. Marketing