Electronic Arts, Inc Head of Brand Partnerships APAC in Sydney, Australia

The Head of Brand Partnerships APAC, is a newly created role in within EA's Sydney-based Asia Pacific Marketing team. You will be responsible for strategic development, partnership identification, pitching and activation of EA’s brands throughout the region.

Key responsibilities:

  • Develop and own the brand partnership strategy across APAC.

  • In collaboration with APAC HD Franchise leads identify key brands partners that align with EA’s commercial, brand and go-to-market objectives for each of its brands.

  • Build out partnership proposals for targeted brand partners and manage all outreach and presentation of proposals to agreed targeted partners.

  • Actively support and participate in brand planning and go-to-market meetings.

  • Coordinate regional initiatives with strategic partners to enhance and build ongoing relationships.

  • Develop highly measurable campaign KPIs.

  • Streamline the current process for prospecting partnerships and partner initiatives.

  • increase the efficiency in end-to-end process of partner identification, contracting, execution and reporting.

  • Build an internal network of key stakeholders to ensure efficiency in activation of partnerships.

  • Provide ongoing insights and reporting on all active and prospective partnerships with all key stakeholders.

  • Represent EA and its brands at marketing and other conferences for keynotes & presentations.

  • Identify key brand partners to leverage within eSports and competitive gaming events.

Desired Skills and Experience

  • A passion for video games and the entertainment industry.

  • Proven Brand Partnership experience within the APAC region.

  • Excellent English skills, both written and spoken. Foreign language skills highly regarded.

  • Experience managing relationships with external agencies within APAC.

  • Track record in improving processes and procedures.

  • Excellent Presentation skills.

  • A proven track record in working in a multinational environment across a diverse market.

  • A team-first player, who works in a collaborative, team orientated fashion, though demonstrates a strong personal work ethic.

Benefits of working for EA

  • Modern office conveniently located next to major transport links.

  • Excellent employee benefits, bonuses and stock options.

  • Employee wellness scheme with rebates on Health Insurance and Gym membership.

  • Fully stocked soft drinks fridge, fresh fruit and coffee machine.

  • A games area with consoles so you can get your gaming fix.

  • Staff games and rebate on new consoles.

  • Regular events, from weekly sports to quarterly offsite socials.