Electronic Arts, Inc Head of Brand Partnerships APAC in Sydney, Australia
The Head of Brand Partnerships APAC, is a newly created role in within EA's Sydney-based Asia Pacific Marketing team. You will be responsible for strategic development, partnership identification, pitching and activation of EA’s brands throughout the region.
Develop and own the brand partnership strategy across APAC.
In collaboration with APAC HD Franchise leads identify key brands partners that align with EA’s commercial, brand and go-to-market objectives for each of its brands.
Build out partnership proposals for targeted brand partners and manage all outreach and presentation of proposals to agreed targeted partners.
Actively support and participate in brand planning and go-to-market meetings.
Coordinate regional initiatives with strategic partners to enhance and build ongoing relationships.
Develop highly measurable campaign KPIs.
Streamline the current process for prospecting partnerships and partner initiatives.
increase the efficiency in end-to-end process of partner identification, contracting, execution and reporting.
Build an internal network of key stakeholders to ensure efficiency in activation of partnerships.
Provide ongoing insights and reporting on all active and prospective partnerships with all key stakeholders.
Represent EA and its brands at marketing and other conferences for keynotes & presentations.
Identify key brand partners to leverage within eSports and competitive gaming events.
Desired Skills and Experience
A passion for video games and the entertainment industry.
Proven Brand Partnership experience within the APAC region.
Excellent English skills, both written and spoken. Foreign language skills highly regarded.
Experience managing relationships with external agencies within APAC.
Track record in improving processes and procedures.
Excellent Presentation skills.
A proven track record in working in a multinational environment across a diverse market.
A team-first player, who works in a collaborative, team orientated fashion, though demonstrates a strong personal work ethic.
Benefits of working for EA
Modern office conveniently located next to major transport links.
Excellent employee benefits, bonuses and stock options.
Employee wellness scheme with rebates on Health Insurance and Gym membership.
Fully stocked soft drinks fridge, fresh fruit and coffee machine.
A games area with consoles so you can get your gaming fix.
Staff games and rebate on new consoles.
Regular events, from weekly sports to quarterly offsite socials.