Brown-Forman Marketing and Sales Coordinator Travel Retail – ANZ in Sydney, Australia

Job Description:


Support both the sales and trade marketing functions by executing promotions that leverage key channel strategies and increase consumer demand, strengthen customer relationships and deliver profit within the region. Responsible for coordinating the promotional and merchandising initiatives for Brown-Forman’s Travel Retail business in the ANZ region.

The Marketing and Sales Coordinator Travel Retail – ANZ is responsible for ensuring promotions meet regional goals and objectives, are on time, stay within budget and are aligned with local markets when applicable. Responsibilities will also include day-to-day trade marketing and sales support for all Travel Retail customers across Australia, New Zealand and when required the Pacific Islands and Asia region, as defined by managers.


Trade Marketing and Promotional Planning and Execution

Partner with Trade Marketing Manager – APAC Travel Retail to:

  • Assist with the timely development and management of promotional calendars and merchandising actives.

  • Support the preparation of annual Brand Plans for ANZ Travel Retail and assist in evaluating the results of all initiatives.

  • Manage and track the marketing budgets

  • Coordinate point of sale materials including gift with purchase items

  • Manage activities and needs of regional in-store sales consultants and promoters, recommending areas for development. Conduct promoter and brand trainings as required.

  • Conduct and share research regarding the Travel Retail shoppers and retail customers for the region.

  • Articulate brand, marketing, and commercial strategies to customers

  • Co-Lead, with the Trade Marketing Manager, the planning and execution of the annual TFWA APAC Trade Show. Lead, manage, or attend other B-F and customer events as required.

  • Complete evaluations for all promotions and merchandising activity including sales uplift analysis and cost review.

  • Conduct frequent, in-store market visits to regional duty free outlets to assess and report on BF and competitor activity. Travel as requested by managers.

Sales and Commercial Support

Partner with the ANZ Travel Retail Manager to:

  • Understand and respond to both customer and brand marketing needs, including creation of marketing materials (lightboxes, displays), training materials, and customer presentations.

  • Build relationships with sales and marketing contacts across key customers head offices and outlets and work with ANZ Travel Retail to make sales calls and present material as required

  • Manage all invoices and rebate processing across sales and marketing activities

  • Compile monthly report for region including review of competitors RSP and activities, B-F promotional activity and sales results/uplift

  • Manage and monitor the NPD stock processes, ensuring committed deadlines are met

Ongoing Collaboration and Partnership with Customers, Internal and External Partners

Maintain a spirit of partnership to:

  • Collaborate with internal and external partners, including global GTR team and work with B-F Design, B-F Legal, the Travel Retail Commercial Team, agencies and suppliers to ensure optimal execution.

  • Collaborate with B-F global marketing, supply chain, regional GTR leadership, and customers to ensure NPD delivery and adequate stock management of both products and promotional materials.

  • Collaborate with ANZ Local Marketing Team to keep up to date with local brand strategies and activity.

  • Assist in sales and marketing Ad-Hoc projects as defined by APAC Trade Marketing Manager and ANZ Travel Retail Manager.

  • Required to attend frequent calls out of normal office hours to support marketing and sales collaboration across both internal departments and customers.


  • Bachelor’s Degree and 3+ years of various sales and customer marketing experience.

  • Experience working with and managing outside agencies

  • Fluent in spoken and written English

  • Excellent oral and written communication skills

  • Excellent presentation skills

  • Strong interpersonal skills; demonstrated ability to develop and maintain effective working relationships

  • Proficient in Microsoft Office

  • Aptitude to learn quickly and to apply learning to tasks and tools (Paxsmart and IWSR)

  • Some travel and working outside set business hours


  • Experience in international business and/or duty free environment.

  • Experience in wines and distilled spirits industry.

  • Knowledge of Brown-Forman wines and distilled spirits brands

  • Proficiency in a second language

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About Brown-Forman:


Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Travel Retail

City: Sydney

State: Int'l

Country: Australia

Req Type: Non-exempt

AutoReqId: 3766BR