Electronic Arts, Inc SEA/GC Marketing & Communications Manager in Sydney, Australia
REGION MARKETING AND COMMUNICATIONS MANAGER
TheREGION MARKETING AND COMMUNICATIONS MANAGER,reporting to theREGION BUSINESS MANAGERrepresents EA in the local market working to maximise all existing and future high value partners and executing against local campaign activation.
What a MARKETING AND COMMUNICATIONS MANAGER does at EA:
responsible for execution of local marketing activations within the framework of the overall marketing strategy.
responsible for maintaining and leveraging all priority local partners – media, clubs, brands, first party, etc
plans and executes against local earned media campaign beats within approved framework
creates and executes local content commissioned within the local marketing strategy
provides feedback and assistance on key campaign elements including media campaign
manages local agencies and execution partners
passion for video games and the entertainment industry
Strong understanding of the Geographic region, with ability to detail key markets & consumer groups within those markets
Knowledge of key cultural celebrations and holiday periods, including key relevant market events that are unique to the market (eg. Sporting events, Historic personality celebrations, Gaming events)
Detailed understanding of key market partners in the region (Distribution, retail, 1st Party, Agency)
Knowledge and appreciation of local market language composition (spoken & text) and the various resultant modes of communication that EA should utilise to converse with players in the region.
Firm grasp of market socio-economic factors such as demographics and market infrastructure indicators (eg. Payments, Internet penetration) which impact our players in the region.
in-depth knowledge and practical knowledge of marketing tools
capable to build relationship with key partners
experience in managing agencies and production partners
strong communication skills with ability to work in a multinational and diverse market environments
strong ability for team cooperation and working with remote cross functional teams
perfect command of English