AbbVie Senior Brand Manager - Oncology in Sydney, Australia

Description:

Develop and implement launch strategies and competitive tactics customized to the Australian market with the aim of increasing brand awareness and usage.

  • Major Responsibilities: *

    • Engage with in-field team and customers in order to generate and synthesize insights

    • Lead the development of the Brand Plan and measure the delivery of the tactics. Drive brand awareness and revenues and lay the necessary groundwork for future launches in Oncology

    • Lead the tactical design and implementation of Marketing initiatives to include:

    o Innovative tactics for the local market

    o Multi-channel opportunities to strengthen campaigns

    o Multi-stakeholder initiatives

    o Materials for conferences

    o Sales training pieces and initiatives

    o Internal campaigns and meetings

    o Ad boards and market research

    o Collaboration with cross-functional stakeholders

    o Local modifications, review and approval of materials

    • Budgetary responsibilities for ensuring promotional activities are within agreed spending limits

    • Select and manage external agencies required to support marketing initiatives

    • Work with JAPAC and Global teams to deliver key initiatives locally as well as report on Australian insights and performance.

    • Lead the Brand Team around a brand vision and objectives that are shared by all members.

    • Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.

    • Continuously encourage Brand Team members’ collaboration and foster team spirit.

Qualifications:

Education/Experience/Skills Required:
  • Degree in business or science related field

  • Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry on multiple brands

  • Strong knowledge of haematology and/ or oncology

  • Solid working knowledge in haematology and/ or oncology commercialization

  • Ability to translate strategies into actionable and realistic marketing actions

  • Ability to lead, motivate and coordinate cross functional teams

  • Proven track record of successful leadership, management and coaching of teams and individuals

  • Solid working knowledge of healthcare environment and evolving landscape

  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge

  • Solid knowledge on finance principles and processes

  • Professional, accountable and collaborative team player

  • Flexible with excellent communication skills

  • Fully conversant in Medicines Australia Code of Conduct

    Leadership Attributes:

    All for One AbbVie

    Clear and Courageous

    Decide Smart and Sure

    Agile and Accountable

    Make Possibilities Real

Job Classification: Experienced
Job: MARKETING
Primary Location: Australia-New South Wales-Sydney
Organization: Commercial
Schedule: Full-time
Shift: Day
Travel: Yes, 20 % of the Time
Req ID: 1705483