Moet-Hennessey Brand Manager - Moët & Chandon in Australia

Brand Manager - Moët & Chandon

  • Company: Moët Hennessy Australia

  • Location: Australia

  • Business group: Wines & Spirits

  • Contract type: Permanent Job

  • Function: Marketing

  • Experience required: Minimum 5 years

  • Reference No.: MHAP00062

  • Date of publication: 2017.04.26

Position

An exciting and rare opportunity to join the Moët Hennessy Marketing team as Brand Manager - Moët & Chandon. This role reports directly to the Senior Marketing Manager and assists in the development and implementation of all elements of the marketing mix in order to achieve and exceed budgeted volumes, revenues, market share and profitability for Moët & Chandon, while respecting and enhancing the brand image and reputation both internally and externally. The Brand Manager develops sustainable assets to build brand momentum, reach and desirability.

Main Responsibilities:

Brand Planning:

  • Preparation of all aspects of the relevant Brand Plans, for approval by Senior Marketing Manager

Brand Plan Implementation:

  • Deliver market leading promotional activities and provide efficient, timely and accurate marketing support for the relevant brands in consultation with the Senior Marketing Manager

  • Achieve brand image objectives and maximize consumer value perception using key performance measurement tools (BHT etc)

  • Together with Customer Marketing, lead development of customer activation to drive key quality groups, manage inputs to the sales and marketing communication cycle

  • Lead and oversee ABM in Promo Pack & POSM

  • New Product launch pack development and provision of these to the sales and CSC teams with all product information (inc. price, availability, images) in line with cycle deadlines

  • Database acquisition and Moet Hennessy Collection campaign development and KPI's

Communication:

  • Communicate with and motivate the MHA team effectively in order to ensure the smooth and effective implementation of brand plan requirements

  • Correspond and interact with Brand Owners as agreed with the Senior Marketing Manager

  • Execute events that demonstrate & amplify the Brand DNA as required by the Brand Plans

  • Brief and manage external parties, including Media, Digital, Event and PR agencies

  • Act as face of the brand and communicate brand credentials as required

Financial:

  • Deliver/exceed brand financial objectives (revenues and contribution) and channel objectives

  • Management and ownership of A&P expenditure, ensuring that committed expense remains within agreed and approved parameters. Provide Senior Marketing Manager with recommendations to optimize A&P, accelerate portfolio performance and mitigate financial risks

  • Prepare portfolio pricing strategy recommendations

  • Review sales forecasting and interact with the supply chain team to assist where remedial actions may be required to resolve supply issues

Business Assessment:

  • Regular analysis and review of brand performance (including trade time), ensuring clear understanding opportunities, threats & competitor strategies

  • Prepare Business Review reports and reviews for visiting MHAP senior management and Maison representatives

Team Management:

  • Provide the Assistant Brand Manager with support and direction on their respective brand responsibilities

  • Provide the Assistant Brand Manager with the appropriate guidance and development in respect of their careers

    Profile

In order to be successful for the role, the following selection criteria is required;

  • Marketing Degree or Business Degree with Marketing electives

  • English Spoken / Written - French is a plus

  • Minimum 5-6 years marketing experience, including, including 2 years at BM level & successful track record in above-the line/ below-the-line execution

  • Experience with an international fast-moving consumer goods company

  • Appreciation of luxury goods market requirements (1) and experience in luxury goods sector

  • Wine/Spirit market understanding

  • Exposure to the sales environment

  • Wine/Spirit product knowledge

  • Creativity & Innovation management

  • Dealing with ambiguity

  • Strategic Agility

  • Action Orientated

  • Business Acumen

  • Priority Setting

  • Integrity and Trust

  • Customer Focus