PayPal Marketing Manager - Working Capital in Australia

COMPANY INTRODUCTION:

At PayPal, we put people at the centre of everything we do. PayPal gives people better ways to connect to their money and to each other, helping them send money without sharing financial information and with the flexibility to pay using their PayPal account balances, bank accounts, PayPal Credit and credit cards. With our 203 million active customer accounts, we have created an open and secure payments ecosystem where people and businesses choose to transact with each other online, in stores and on mobile devices.

In Australia, PayPal has a leadership brand position in payments, and was named as 4th most meaningful Australian brand behind Woolworths, Google and Coles. The Australian business has a reputation across PayPal as being an innovation hub with great ideas and executional capability.

Our value proposition to our merchant partners extends far beyond that of a payments provider. Our vision is to become an essential business partner for our SMB Merchant Base through the growth opportunities we create and enable. This will be via new products, marketing reach opportunities, technological capabilities, export opportunities and through leveraging our impressive partner network.

ROLE OVERVIEW:

This role is responsible for leading the marketing for PayPal Working Capital and developing initiatives to promote the PPWC to key target audiences and drive new and subsequent loan originations and volume. Reporting into the Senior Marketing Manager for Credit, the Marketing Manager will also be responsible for developing and maintaining competitor insights and tracking, and undertaking research to understand our customers and their needs.

KEY RESPONSIBILITIES:

  • Lead PPWC marketing strategy and annual plans, aligning with business goals and objectives

  • Develop and execute integrated marketing campaigns to achieve business objectives including new loans, subsequent loans and loan volumes across channels. Channels will include: CRM platform, Search and Digital, Social, Owned channels and website

  • Work with regional marketing operations teams and manage agencies to implement, measure and optimize marketing campaigns

  • Partner with regional and global counterparts to share learnings and leverage best practice approaches for PPWC marketing

  • Undertake analysis and research to understand PPWC customer needs and ongoing behaviours and apply learnings to campaign development

  • Accountability for the delivery of planned PPWC activities against financial and non-financial metrics including providing regular reporting on the performance and status of campaigns

  • Work closely with the regional CRM team to integrate PPWC initiatives throughout the PayPal core CRM program

  • Be part of a marketing team that is famous for identifying, creating and delivering growth and renowned for executional excellence

  • Deliver innovative and impactful creative marketing initiatives, aligned to the PayPal brand guidelines

  • Develop and manage on-going reporting to demonstrate the success of marketing activities, implementing optimisations to improve performance and marketing ROI

  • Drive a customer-led, insights focused approach to intelligently use data, customer feedback and research in decision making

  • Undertake regular competitive landscape reviews and key competitor tracking

  • Be a passionate "voice of the customer" in the Australian business and the Credit business

WORK EXPERIENCE, COMPETENCIES, SKILLS & REQUIREMENTS:

  • A product or CRM marketer with 7+ years of relevant experience, ideally with a B2B focus (highly relevant backgrounds include financial services, telco, payments, tech or eCommerce)

  • Successful track record in developing and managing digital end-to-end marketing programmes across the customer lifecycle to deliver to business targets, with a particular focus on cross-selling products to an existing customer base

  • Understanding of the SMB landscape advantageous

  • Successful track record in working cross functionally & building effective working relationships

  • Analytical, thrives on digging deep into the data and comfortable with reporting and analysis of financial metrics

  • Hands on marketer with track record of delivering

  • Strategic and innovative thinker

  • Strong verbal and written communications skills

  • Cool, calm and logical under pressure

  • Some domestic and international travel may be required

QUALITIES OF THE PERSON WE'RE AFTER:

  • High energy, passionate, and very results focused

  • Positive team player who can work effectively alongside other departments where there are mutual dependencies

  • Outstanding at execution - knows what it takes to implement the last 10% with excellence

  • Self-starter with plenty of initiative and drive

  • Thrives in an environment of continuous change and complexity

  • The ability to influence and drive success in a dynamic, matrix structured global organization and interact successfully with a broad range of people