Dell APJ Marketing Program Manager in Sydney, Australia

Strategic Marketing Program Manager (Regional & Global Programs)

Strategy

  • Liaise with global or regional on program planning and field input.

  • Communicate overall strategy and enable field marketing through a regular cadence

Assets

  • Share & review all brand assets as supplied by Global where applicable

  • Review all exhibitions/stands to ensure all aligned as per guidelines supplied by global in the expo inventory (if applicable)

Audience Profile

  • Define the audience acquisition framework once determined by the business in consultation with the GEOs and drive adherence in partnership with the GEO

Customer Reference

  • Facilitate APJ customer reference presence at event in partnership with the field and customer reference team (if applicable)

Budget

  • Budget / Funding Source in collaboration

Translation

  • Support content translations for key events for Japan and Korea

Content

  • Brief regions on session content - Review session content and identify gaps in available sessions

  • Agenda review once submitted by each region - Highlight mandatory sessions and ensure each region included in their agenda

Sponsorship

  • Communicate global or regional sponsorship prospectus with the regions (Intel & Microsoft)

  • Align with the global sponsorship team to communicate and facilitate & activate key opportunities for field marketing

Vendor Funding

  • Work with vendor funding team around compliance / claiming

  • Assist field marketing with POE submission guidance in conjunction with Vendor Funding Team

Speakers

  • Global speaker liaison and briefingsā€¢Support keynote speakers with key story/messaging (content where necessary) walk-throughs

  • Keynote content development support

Social Media

  • Communicate global or regional social media strategy related to event with each GEO

Reporting

  • Brief and engage field marketing on event review and reporting requirements both weekly and post event

  • Produce Overall Summary report to gauge success of the Program

Dell is a collective of customer-obsessed, industry-leading visionaries. At our core is a commitment to diversity, sustainability and our communities. We offer unparalleled growth and development opportunities for our team members. We believe that technology is essential for driving human progress, and we're committed to providing that technology to people and organizations everywhere, so they can transform the way they work and live.