Brown-Forman Channel Activation Manager - Maternity cover for 13 Months in Sydney, Australia

Job Description:

Scope of Position:

• Manage the development and implementation of “consumer & customer focused” activation plans

and events within your designated channel

• Ensure a commercially focused approach to resource allocation and investment within your channel

activation plans

• Alignment between brand strategy and customer objectives in the On-Premise channel for the B-F


• Collaborate with internal and external stakeholders to achieve alignment against B-F objectives

Brown Forman Core Competencies:

• Operating with Integrity

• Living the Brown Forman Vision and Values

• Driving for Results

• Acting as a Brand Ambassador

• Modeling Diversity and Inclusion

Key Competencies:

• On Premise Understanding / Channel expertise

• Strategic Planning capability

• Brand building focus

• Self-directed / driven

• Influencing, partnering & collaboration skills

• Financial / Budget management

• Project / Time Management

• Quality orientation


• Responsible for implementation and delivery of “consumer & customer focused” activation plans

and events within the on-premise channel

• Embrace and promote B-F’s Brand building ethos within all B-F programs

• Develop a robust/ credible BTL point of purchase plan for each activation

• Manage budgets to optimize our investment effectiveness for each program

• Foster a collaborative relationship with the Sales & Marketing functions to drive alignment between

internal stakeholders

• Foster a collaborative relationship with the National Accounts On-Premise team to drive alignment

between internal stakeholders and ensure BF objectives are being met

• Establish and develop strong business relationships with key customers, suppliers and agencies

through effective planning, communication and collaboration

• Conduct evaluation of all activations to determine the level of impact and effectiveness of each

program against a pre-determined and mutually agreed set of objectives

• Monitor competitor activity and ensure that B-F maintains a superior presence and competitive

edge in the market place

• Effectively and efficiently manage any business expenses incurred in line with company guidelines

• Work closely with the Advocacy and Training Manager on related advocacy projects as & when


Qualifications & Requirements

• 8 – 10 years experience in a trade marketing, marketing or sales capacity.

• Trade marketing / channel marketing / on premise experience

• Excellent oral and written communications skills

• Collaboration / teamwork – to be able to work in a team environment

• Experience in the Advanced skills in the range of Microsoft office/ MAC software

• Track record of creativity, flair and willingness to innovate

Preferred Requirements:

• Previous trade/channel management experience

• Tertiary qualifications in Marketing, Business or a related field

• Experience in liquor industry or similar FMCG category




About Brown-Forman:

*About Brown-Forman

For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: ANZPI

City: Sydney

State: Int'l

Country: Australia

Req Type: Exempt

AutoReqId: 4185BR